Customer Relationship Managment Essay Example | Topics and Well Written Essays - 2750 words

Customer Relationship Managment - Essay Example This paper approves that the company was wise enough to eliminate online booking because this was not personal enough and left a lot of room for mistakes and misconceptions about which products were most suitable for a client. It was therefore necessary to come up with a strategy that will allow discussions between clients directly with Tennyson employees. This has been facilitated by their automated telephone line. The company has improved its customer care in this regard by responding to customer’s enquiries immediately yet at the same time maintaining that personal contact with them. This is quite a commendable effort on their part. Relationship marketing experts assert that when companies have obtained their desired clients, they need to do all it takes to keep them there. They have suggested the use of product promotion tactics, product bundling among others. Product bundling involves offering a number of related services all under once collective price. this essay makes a conclusion that Tennyson initially had a haphazard way of managing their customers. But after merging with merry weather, it realised that there was a need for improvement which could be facilitated by some of merry weather’s clients. The company embarked on customer valuation exercises and should use those findings to improve its relationship marketing strategy in the future. However, the current improvements will facilitate future product offerings and will enhance the companies’ relationship with its market.

How to use organizational communication more effectively Annotated Bibliography

How to use organizational communication more effectively - Annotated Bibliography Example How to use organizational communication more effectively? The deference inherent in approaches can be perceived as in communication the art can be tapped to influence. It has the potential to bring change by driving perception required into organizational workers and be able to pull workforce in a given direction hence achieving efficiency through communication. Consistency in appeasing and the honoring recipient is the way forward because psychologically human beings yield to praise and acknowledgement than open rebuke. Within the aspect of communication are the varying means of communication, which are either nonverbal or verbal communication. It is in itself a variation. Non-verbal communication in a positive manner is the use of constriction, slouching, smiling, and patterns of the eye, which are in tandem with speeches conveyed verbally. There are theories dictating loss or competition expressing deference. It is a functional behavior. In addition to fighting for power, retaining status in a goal that most employees nowadays endeavor to achieve through deference in communication is frequently witnessed. The paper focuses organizational communication that revolves around decision-making. In addition, the art of communication decisions made largely affect how they are made and promoted in an organization. In a bid to improve efficiency in operation and to consolidate the workforce, the paper gives an insight into communication. The efficiency derived from it and much of it how they affected performance.